Maribel B.

About Maribel B.

I am a Communications and Marketing Strategist with 3 years of experience in digital campaigns, branding, PR, and community engagement. With a B.A. in Communication Arts and certificates in Digital Studies, Sports Communication, and Chicane/Latine Studies from the University of Wisconsin–Madison, I bring a strong foundation in media and culture to my work.I help brands and communities tell stories that matter, driving engagement through inclusive storytelling and digital strategy. My work includes leading social campaigns that grew a national organization’s following by and increased engagement by 355%, re-engaging 200+ alumni through targeted initiatives, and boosting event feedback scores by 45%.Grounded in inclusion, authenticity, and impact, I thrive at the intersection of creativity and strategy by building trust, sparking change, and delivering measurable results.Looking ahead, I’m eager to grow as a strategic leader in communications and marketing, leading cross-functional teams, managing large-scale campaigns, and combining creativity, data, and purpose to create lasting impact.

Experience

1. Social Media and Digital Coordinator

   NEWSWELL at Arizona State University

   Feb 2026 — Present

   Publish 8–15 articles weekly on WordPress within 1–2 day turnaround windows, meeting strict deadlines and ensuring accuracy, readability, and timely delivery of community news• Create and schedule multi-platform content using Canva, Hootsuite, and Meta Business Suite, improving consistency and supporting audience engagement

Education

• COOP Careers Fellowship

  Digital Marketing

• University of Wisconsin-Madison

  Bachelor of Arts - BA, Communication Arts and Digital Studies, Sports Communication, and Chican@/Latin@ Studies