Rashmila Mazumdar
Analytics Professional | D&A Translator | Data-driven Sales & Marketing | Measurement Expert
- Role
- Head of Data Analytics at Pernod Ricard
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rashmila Mazumdar
As an Analytics professional with experience across Marketing, Sales, and Supply Chain functions, I have created analytics roadmaps and managed projects end to end, right from business requirements to modelling to deployment. My experience and business solutioning range from ROI measurement, spend optimization, digital analytics, forecasting, pricing architecture, profitability models, promotion management / optimizer, and data-driven growth strategies. On a more descriptive / diagnostic front, I have built and automated RGM and Sales dashboards using Tableau and Power BI. I have mostly worked hands on using SAS / SQL and RStudio. However, with the advent of cloud computing, I have been exposed to modelling and deployment in GCP using Databricks and BigQuery. I have experience in data standardization, quality and governance as well.
Experience
Head of Data Analytics
Dec 2024 — Present
Education
Loreto, Calcutta
Higher Secondary
2002 — 2004
University of Calcutta
Master's degree, Economics
2007 — 2009
University of Calcutta
Bachelor's degree, Economics
2004 — 2007
Skills
- Statistics
- Sas
- Sas/Sql
- Optimization
- Microsoft Excel
- Structural Equation Modeling
- Sas Programming
- R
- Marketing Mix Modeling
- Business Analytics
- Pricing Strategy
- Data Analysis
- Team Management
- Key Driver Analysis
- Segmentation
- Marketing Analytics
- Consulting
- Return on Investment Analysis
- Management
- Tableau
- Statistical Modeling
- Business Analysis
- Predictive Modeling
- Forecasting
- Analytics
- Economics
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