Mazhar Hussain
I Help B2B Businesses Generate Leads & Scale Revenue with Data-Driven Marketing | Paid Ads | SEO | Demand Generation
- Role
- Paid Media Executive at Springbord
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Mazhar Hussain
Strategic Digital Marketer, who always finds innovative ways to stay ahead of the competition. Expertise in Demand Generation, Google Ads, LinkedIn Ads, Facebook Ads, SEO & Account Based Marketing. Worked in Industries like Real Estate, EdTech and IT. Developed and executed data-driven marketing strategies that drove exceptional results. Passionate about problem-solving and finding new ways to maximize ROI and drive growth. Skilled at creating compelling ad copies, optimizing campaigns, and utilizing CRO techniques to continuously improve performance.
Experience
Paid Media Executive
Apr 2023 — Present
Manage and optimize paid search accounts on Google and Microsoft Bing and maximise ROI• Implement tests, analyze results, and improve ad copy and landing page performance.• Oversee and improve online display campaigns, test creatives, optimise audience targeting, and monitor engagement.• Generate regular reports to present insights on sales, marketing analysis, lead quality, and more.• Utilize tools like Google Analytics, Microsoft Clarity and Data Studio to understand customer behaviour and identify conversion funnel drop-off points.• Drive improvements and optimizations based on Conversion Rate Optimization (CRO) testing outcomes.• Drive increased leads and customers from paid channels while maintaining quality leads.• Work towards reducing the cost per lead (CPL) and cost per acquisition (CPA) for paid search and social campaigns.
Education
Jeppiaar SRR Engineering College
Bachelor of Engineering - BE
2014 — 2018
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