Mazen Zeineddine
Lead Experience Designer @RDT Limited
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WORK HISTORY
Lead Experience Designer @RDT Limited
Kent, GB
EDUCATION
Cardiff Metropolitan University
Graphic Design, Design and Visual Communications, General
Modern University for Business and Science
Graphic Design, Graphic Design
MUBS - Modern University of Business and Science
Bachelor's degree
ABOUT MAZEN ZEINEDDINE
With a career spanning over a decade, my journey as a designer has been driven by a passion for crafting user-centric experiences, particularly in the tech and energy sectors. At bp, my mission is to humanize technology, ensuring that our digital solutions resonate with users globally. My core competencies include user research, design systems, and creative direction, which empower me to bring a diverse perspective to my team and align with bp\'s commitment to innovation and customer satisfaction.Over the past year, my focus has been on the BP Reward app (Earnify), delivering a personalized experience that offers tangible value to our customers. My collaboration with stakeholders, researchers, and engineers has been pivotal in defining problems, ideating solutions, and ensuring seamless development. Through user testing and market insights, I\'ve honed the app\'s design to be intuitive and engaging, continually enhancing the intersection of functionality and aesthetic excellence within bp\'s dynamic digital landscape.
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