Mayur Srinivasan

About Mayur Srinivasan

I am a Data Science and Marketing Analytics professional, currently located in the SF Bay Area, with a {primary focus on}+{extensive experience in} analyzing marketing attribution and understanding growth levers in a dynamic hardware + services segment channel. It\'s my job to empower Pixel\'s go-to-market strategies on Google\'s first-party store - your phone\'s a big part of your identity and I want you to have the best-in-class experience for this crucial choice!Prior to my current role, I was in a similar role with experience in multi-channel attribution modelling and holistic marketing analytics for a large bank and brokerage firm and graduated out of a unique Masters program in Business Analytics at the University of Texas at Austin McCombs School of Business.My passion lies in the intersection of science and math to effect business decisions and I find Data Science, enhanced by AI, to be the perfect blend of those interests. Data excites me, and I love to channel my strong quantitative background and business experience to solve business problems in an increasingly dynamic data analytics environment. This was also my primary motivation to pursue a Masters\'​ program that marries business and analytics in the most effective manner, and has helped me develop my bilingual skills in data analysis and business insights.I\'m also a voracious consumer of media in the business and technology space and my long-term goal is to lead an innovative shift in the role of analytics & AI in new and exciting domains.

Experience

1. Data Scientist - Global Devices & Services

   Google

   Sep 2018 — Present · San Francisco, CA, US

   Data Scientist for Business & Marketing, with a focus on Analytics for Google Store (googlestore.com), the online brand, merchandising, and e-commerce center for Google Hardware & Services @madebygoogle - Channel Marketing Analytics for an evolving category of Hardware and Services TAM with strong incumbents. How do users discover and consider phone and phone+ decisions- Site analytics across a very wide range of education and ecommerce related actions. How do users interface with 1P content across a wide variety of product propositions- Customer Value before, during, and through their lifecycle accounting for concepts beyond conversion. What\'s the most valuable content for Returning Users?My mission is to \"Understand the Who/What/Where/Why/When of the User\"

Education

• Texas McCombs School of Business

  Master’s Degree, Business Analytics

  2015 — 2016

• Indian Institute of Technology, Bombay

  B.Tech, Mechanical Engineering

  2007 — 2011

Skills

• Pandas
• Business Analytics
• Tableau
• Statistical Modeling
• Microsoft Excel
• Financial Modeling
• Statistics
• Solidworks
• Tensorflow
• Sas
• Hive
• Business Development
• Vba
• Sckit-Learn
• Matlab
• Analytics
• Business Strategy
• Management Consulting
• Python
• Strategy
• Data Analysis
• Tidyverse
• Management
• Sql
• Customer Segmentation Strategy
• Apache Spark
• C++
• Analysis
• Sas/Sql
• Microsoft Office
• Analytical Skills
• R