Mayur Modi
Content Strategist | B2B IT Marketer | SEO-Driven Storyteller | Cross-Functional Leader in Content Ops
- Role
- Lead Content at Integrative Systems
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Mayur Modi
A tech-savvy storyteller with 6+ years of experience building content engines for B2B IT, SaaS, and EdTech brands.I specialize in turning complex service offerings into SEO-optimized, high-performing content such as blogs, landing pages, emails, and social that drives awareness and demand.At Integrative Systems, I’ve led cross-functional content initiatives across design, SEO, and email teams; revamping website narratives, lifting engagement rates (email open rate - 35%, CTR - 16%), and mentoring writers and social media professionals to adopt consistent, strategic messaging.Whether it’s shaping brand voice or strategizing lead gen campaigns, I bring clarity, structure, and performance focus to every word.
Experience
Lead Content
Apr 2022 — Present · Pune, IN
Spearheaded content strategy across blogs, landing pages, social, and email — with a strong SEO-first approach.+ Revamped the website narrative and structure, improving UX and boosting organic visibility.+ Launched high-performing email campaigns (35% open rate, 16% CTR).+ Collaborated with Design, SEO, and Email teams to ensure brand consistency across touchpoints.+ Built and managed an editorial calendar aligned with campaign goals and buyer journeys.+ Mentored junior writers and social media specialists in tone, style, and messaging.+ Twice awarded “Star of the Quarter” for content-led brand growth.
Education
D.P.Bhosale College, KOREGAON
HSC, Science
2009 — 2010
VLB Janaki Ammal College of Arts and Science
Bachelor of Computer Science, Computer Science
2010 — 2013
Sinhgad Institute Of Management
Masters of Computer Applications, Computer Applications
2013 — 2016
Digital Trainee
Certified Digital Marketer, Digital Marketing
2019 — 2019
The Modern English School, Koregaon.
SSC
2007 — 2008
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