Mayuri Patil

About Mayuri Patil

Think Human. Write Digital. I connect brands, businesses and technology with humans who use them, through impactful ideas and words. Over the past 2+ decades, I have helped leading ad agencies and entrepreneurs communicate effectively to their audience; and in turn build resonance, drive decisions and growth. I am passionate about crafting compelling narratives, contextual to the platform across media - Print, Television, Cinema, Radio, Social+Digital Media, direct, retail and ecomm - helping build a cohesive brand presence. At Accenture, I\'m responsible for enabling bespoke Gen AI solutions, copywriting capabilities and stakeholders (onshore and offshore) for one of the UK\'s largest e-commerce retailers. Skills-Passionate about Branded Content, Video Storytelling, AI & ML Conversation Design | Innovation-Leveraging the power of Emotions, Insights and Technology to connect brands and businesses with people-Creating integrated media experiences for seamless brand presence -Helping businesses connect with their audience using the power of simple, clear and impactful communicationServices:Consulting / Creative StrategyBrand Identity / NarrativeCompany profilesWebsite / Mobile App CopyConversation designLinkedIn MarketingInstagram / Twitter/ Facebook Content Branded Content Blogs/ Articles/ NewslettersPrint/ TV/ Radio campaign / CopyScript - AV / Live / web Pitch presentations Integrated Marketing Campaigns Social Movements InnovationIntellectual Property Ideas

Experience

1. Service Delivery Ops Associate Manager - Content (Intelligent Operations - Marketing Ecommerce)

   Accenture in India

   May 2023 — Present · Mumbai, IN

   Architecting generative AI workflows for short and long form content | SEO, AEO, GEO optimisation | Spearheading content teams to deliver bespoke solutions for one of the leading E-commerce retailers in the UK | Facilitating creative engagement and cross-pollination across Copywriting capability | Driving data-driven decisions to optimise business outcomes | End-to-end process automations | Client value creation

Education

• The art and craft of Storytelling

  The Secret Passages

• KC college of management studies

  PGD - Advertising and Public Relations , Specialization: Copywriting

• K.J. Somaiya College of Arts & Commerce

  B.Com, - Advertising | Marketing | Industrial Pshychology| Business Comunication | Accounts | Computers

• A workshop in screenplay writing

  Directouch [facilitated by Mr. Imtiaz Ali], Script writing | Screenplay writing

• K.C. College of Management Studies

  PGD in Advertising & PR, - Copywriting | Public Relations | Media

  2000 — 2001

• Sight & Sound - a workshop in Film making

  SIDH (Gap Year College), [Scriptwriting | Screenplay writing | Film Direction | Shooting | Editing | Sound]

Skills

• Brand Development
• Digital Media
• Digital Strategy
• Copywriting
• Social Media
• Creative Direction
• Digital Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Online Advertising
• Online Marketing
• Creative Strategy
• Marketing
• Integrated Marketing
• Radio
• Social Media Marketing
• Microsites
• Advertising