Mayuri Jhalani
Associate Vice President @Relevance International
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WORK HISTORY
Associate Vice President @Relevance International
New York, NY, US
EDUCATION
London College of Fashion, University of the Arts London
Associate’s Degree, Introduction to the Study of Fashion (Level 3)
The Daly College, Indore
High School, Humanities/Humanistic Studies
London College of Fashion, University of the Arts London
Bachelor’s Degree, Fashion Communication and Public Relations
SKILLS
ABOUT MAYURI JHALANI
I am a communications and partnerships professional with 7+ years of experience advising luxury, real estate, and lifestyle brands on positioning, visibility, and growth. My work centers on clarity of thought, strong judgment, and disciplined execution—helping brands communicate with precision in increasingly complex media environments.I currently work as an Associate Vice President at a global communications agency based in New York, partnering with luxury real estate developers, brokerages, and lifestyle brands serving ultra-high-net-worth audiences. My work spans media relations, executive positioning, brand messaging, and strategic partnerships, with a focus on long-term brand equity and measurable outcomes.Previously, I worked across beauty, wellness, and lifestyle sectors with global brands including Unilever Beauty, Estée Lauder Companies, P&G Haircare, Wella, Davines, OPI, Smashbox, and Becca Cosmetics. Across markets in India, the UK, and the US, I’ve led press strategy, influencer collaborations, major launches, and high-touch events.I am deeply interested in how AI and emerging technologies are reshaping communications—from how brands listen and analyze culture, to how strategies are built, content is created, and reputation is managed. I actively explore how intelligent tools can improve thinking, not replace it: sharpening strategy, increasing efficiency, and enabling more informed decision-making.I’m most drawn to work that combines culture, intelligence, technology, and long-term brand value.
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