Mayur Gupta
Mayur Gupta | Marketing Ops Specialist | Salesforce CRM | Power BI | Business Analytics | Automation | Lifelong Learner
- Role
- Marketing Operations Specialist at Neosoft
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Mayur Gupta
I’m Mayur Gupta, a results-driven professional specializing in Marketing Operations, Salesforce CRM, and Business Analytics. With hands-on experience at NeoSOFT and Parekh Integrated Services, I’ve built a strong foundation in process automation, campaign execution, vendor management, and workflow optimization. At NeoSOFT, I manage marketing systems, analyze KPIs using tools like Power BI, and drive efficiency through cross-functional collaboration and cost negotiations. Previously, at Parekh Integrated, I led project management deployments, conducted 150+ warehouse stock audits, and drove SOP improvements that resulted in 20%+ error reduction. My expertise includes tools like Salesforce Sales Cloud, Power BI, Excel, Call Hippo, and LinkedIn Sales Navigator. I’m passionate about data-backed strategy, scalable automation, and aligning business goals with operational execution.
Experience
Marketing Operations Specialist
Aug 2024 — Present · Mumbai, IN
Implemented and managed marketing systems, including Salesforce Sales Cloud and analytics tools, to support campaign execution.Analyzed KPIs using Excel, Power BI, and Google Collab to generate insights for strategy improvements.Collaborated cross-functionally with marketing, sales, and IT to align projects and workflows.Automated repetitive processes to enhance efficiency and reduce manual effort.Negotiated costs for marketing tools and vendors, saving 20–50% without compromising performance.Managed vendors like Salesforce, LinkedIn Sales Navigator, Frejun, CallHippo, and TeleCMI.
Education
Vidyalankar School of Information Technology
Business Management Studies
2020 — 2023
Mumbai Educational Trust, MET League of Colleges
Master of Business Administration - MBA
2025 — 2027
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