Mayuresh Darne

About Mayuresh Darne

I help brands scale from zero to unicorn through performance marketing, digital…

Experience

1. Head of Digital Marketing

   Tit-Bit Foods India Pvt. Ltd

   Jan 2024 — Present · IN

   Leading the digital transformation of multiple ready-to-cook product categories, managing full-stack operations from marketing strategy and product innovation to performance execution and revenue growth. • Optimised Customer Acquisition Cost (CAC) by 61%- from ₹1,800 to ₹700 - while increasing monthly order volumes from 126 to 900+ through audience segmentation, funnel optimisation, and offer testing. • Collaborated directly with investors and board stakeholders, presenting quarterly business reviews, growth forecasts, and campaign performance dashboards to guide strategic decision-making. • Collaborated with top Bollywood celebrities and Tier-1 influencers for Instagram brand activations, generating over 4 M+ organic video views and significant engagement uplift within 7 days of launch. • Oversaw e-commerce marketplace strategy (Amazon, Flipkart), including listing optimisation, paid visibility, and deal planning, resulting in a 2.5X increase in non-website sales. • Built and managed a cross-functional team of 32 professionals across performance marketing, creative, content, analytics, and e-commerce operations.

Education

• Yashwantrao Chavan Maharashtra Open University

  Master of Business Administration (MBA)

  2013 — 2015

• Yashwantrao Chavan Maharashtra Open University

  BCA ( Bachelor Of Computer Applications)

  2011 — 2013

Skills

• SEO
• Ppc
• Google Analytics
• Sem
• Digital Marketing
• Google Adwords
• Online Marketing
• Social Media
• Online Advertising
• Social Media Marketing
• Creative Strategy
• Strategic Planning
• Branding & Identity
• Online Reputation Management
• Consulting
• Search Engine Optimization (SEO)