Mayuresan Gurukkal

WORK HISTORY

EDUCATION

ABOUT MAYURESAN GURUKKAL

Over 13 years of experience in Brand Management, Marketing and Corporate Communication across industry verticals and regions. My expertise lies in crafting marketing and communication strategies for retail, publication, consumer goods, electronic and communications and IT brands. Over the years, I have gained deep knowledge and exposure to all aspects of marketing including managing ATL/BTL programs, channel/ partner management, digital media strategy (web, email, social etc.) and marketing operations management. I have had the privilege of working with start-ups and mature organizations and have played playing various roles directly working with senior leadership, clients, experts and an ecosystem of vendors. As a senior marketing and media professional, I have led high performing teams of cross functional experts comprising of marketing strategists/ consultants, creative designers and technology specialists. • Brand management, Marketing strategy and Communications o Marketing strategy and campaign conceptualization to improve brand awareness, engagement and demand generation o Branding, corporate communication, internal communication plan and campaigns, events, digital strategies and content creation o Leverage ATL (Print & Electronic Media) and BTL (Conferences, Events etc.) channels to achieve marketing/sales objectives at a National level o Align digital strategy (web, social media) to brand management goals • Strategic Account Management & Client Servicing o Account planning o Relationship management with advertising agencies, government organizations, industry associations etc. • Retail Merchandising o Extensive experience in retail sales and merchandising o Hands on experience in formulating retail strategy for revenue generation o Manage agency and vendor ecosystem • Channel Management o Extensive experience in marketing to premium channel partners and expansion o Formulating loyalty programs for channel partners (dealers & distributors)