Mayurakshi Ghosh

About Mayurakshi Ghosh

Experienced Hotel Specialist with a demonstrated history of working in the food & beverage industry and front office. Skilled in Microsoft Excel, Customer Service, Sales, Hotel Management, and Communication. With extensive experience in CRM management, website management, and app alignments, I excel in optimizing digital platforms for enhanced user engagement and business growth. My expertise encompasses SEO optimization, keyword research, and utilizing Google Ads to drive targeted traffic. Additionally, I am well-versed in Facebook Blueprint, equipping me with the skills to create effective social media marketing strategies. I am passionate about utilizing data-driven insights to develop and implement effective marketing campaigns, ensuring maximum return on investment (ROI) for my clients. As a results-driven growth and marketing professional, I specialize in blending data-driven strategies with creative storytelling to drive brand visibility, customer engagement, and business growth. With hands-on experience in digital marketing, performance campaigns, and brand communication, I’ve helped organizations scale through customer-centric strategies, SEO/SEM, content marketing, and high-impact growth funnels. My approach is rooted in understanding market dynamics, user behavior, and the evolving digital landscape, enabling me to craft targeted campaigns that convert and create value. Whether it’s optimizing acquisition, boosting retention, or launching new products, I thrive on turning challenges into growth opportunities.

Experience

1. Digital Marketing Executive

   Ameya Digital

   Aug 2025 — Present · Kolkata, IN

   Campaign Management:Plan and execute digital marketing campaigns, including SEO, SEM, social media, email, and display advertising.Content Creation & Management:Collaborate with designers, writers, and other team members to create engaging content for websites, blogs, social media, and ads.SEO & Website Optimization:Conduct keyword research, optimize website content, and monitor performance to improve search engine rankings.Social Media Marketing:Manage and grow company presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.Email Marketing:Create, segment, and track targeted email campaigns to nurture leads and retain customers.Analytics & Reporting:Use tools like Google Analytics, Google Ads, Facebook Ads Manager, and others to measure performance and prepare regular reports.Market & Competitor Research:Stay updated with industry trends, competitor activities, and emerging technologies to identify growth opportunities.Collaboration:Coordinate with the sales and creative teams to align marketing strategies with business goals.

Education

• GrowthSchool

  Performance Marketing

  2024 — 2025

• University of West London

  Masters

• Kalyani Central Model School

  CBSE

  2016 — 2018

• International Institute of Hotel Management

  Bachelor's degree

  2018 — 2021

• St Agnes Covent school

  ICSE

  2002 — 2016

• Indira Gandhi National Open University

  BTS

  2018 — 2021