Mayura Patil
Business Development Manager @Dyinternational
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WORK HISTORY
Business Development Manager @Dyinternational
Toronto, ON, CA
EDUCATION
Yashwantrao Chavan Maharashtra Open University
Master of Business Administration - MBA, Marketing/Marketing Management, General
Goa University
Bachelor's degree, Microbiology, General
York University
Digital Marketing
SKILLS
ABOUT MAYURA PATIL
1⃣ reason why brands fail in attracting or retaining customers is because they do not address their pain points.As Steve Forbes rightly said, “Your brand is the single most important investment you can make in your business.” I am an expert in increasing brand awareness and driving company profits by analyzing customer buying behaviour and providing solutions to address their needs.My passion as a brand manager is connecting brand stories that inform or engage customers and impact them.Some of my success stories are: Executed a 360-degree national marketing campaign including TV, Print, OOH, Social Media, Digital, and Influencer marketing with a budget of $1m, resulting in 20% YOY growth. Successfully partnered with key influencers to target new audiences and increase the brand\'s reach, presence, and audience base. Built go-to-market (GTM) strategy for Amazon by collaborating with category team to design a marketing plan based on keyword targeting and enhancing the product pages, resulting in 30% growth & increasing brand visibility from page 5 to 1 My area of expertise includes:• Brand Positioning and Awareness• Integrated Marketing Strategy (Offline/Online/Omni-Channel mix)• Social Media Marketing, Content Marketing, Influencer Marketing• Mass media and OOH• Go-To-Market and Product Marketing• Budget Forecasting and Management• Campaign Development & Optimization
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