Mayur Bora

About Mayur Bora

Experienced International Sales Manager with a demonstrated history of working in the sporting goods / lifestyle industry. Dynamic and results-driven sales leader with over 15 years of progressive experience across sports & fitness equipment, apparel, footwear, and accessories. Proven success in driving top-line growth, optimizing Key Account Performance, Wholesale, Distribution, Large Format Sporting Goods Retail channels.I bring a strong balance of strategic vision and operational excellence — from crafting long-term commercial strategies to executing P&L objectives and building sustainable, value-driven customer partnerships. Recognized for transforming business portfolios, enhancing profitability, and delivering consistent market share growth.Key Strengths- Key Account Management & Trade Term Negotiations- Wholesale, Distribution & Retail Strategy- E-Marketplace & Omnichannel Development- P&L Ownership & Forecasting- Cross-Functional Leadership (Marketing, SCM, Finance)- Business Planning & Strategic Execution- Product Development and Marketing Strategy

Experience

1. Regional Sales Manager-asia, Middle East & South Africa

   Ptp

   Aug 2022 — Present · IN

   As a Regional Sales Manager for Asia, Middle East & South Africa, I specialize in driving market expansion, business development, and brand growth within the sports and fitness industry. Spearhead Key Account & Field Sales within the region, driving sustainable growth across Wholesale and Major Sporting Goods Retail along with e-commerce channels.I work closely with distributors, key sporting goods retailers, and e-commerce partners to strengthen brand positioning and maximize revenue across diverse and dynamic markets. Consequently develop and implement comprehensive key account strategies aligned with global and market goals.Deliver Net Sales and Margin growth through structured planning, target setting, and proactive business development.Collaborate cross-functionally with Brand, Supply Chain, Marketing, and Finance teams to ensure commercial excellence and seamless market execution.Brand PTP was co-founded in 2010 by former elite athlete and rugby world champion George Gregan, Australian brand PTP is the result of a collaboration with multiple experts in the field of Body Science, Strength & Conditioning, Massage, and Movement Therapy, and provides effective fitness solutions that combine portability with user-friendly knowledge.From Strength to Warm-Up/Recovery accessories and yoga/Pilates mats & props, PTP is guided by the philosophy “Smarter Movement, Better Performance” and empowers men and women of all ages, lifestyles and fitness levels to become fit and active, while being more in tune with their body. Bridging the gap between high-performance and accessibility to all, PTP has gained a loyal following in Australia and overseas for its ability to develop products with ground-breaking innovations like the PowerTubes - anti-snapping resistance tubes for safer training.Skills: Brand Development · Networking · International Account Management & Sales · Retail Sales Analysis · Sales Operations · Sales Presentations · New Business Development

Education

• INSEAD

  Executive Education - International Immersion

• Hindu College, University of Delhi

  Bachelor of Arts - BA

• Delhi Public School, R.K.Puram, New Delhi

  Science (with Economics)

• Indian School of Business

  Master of Business Administration - MBA (PGP-PRO)

Skills

• Key Account Management
• Sales Operations
• Competitive Analysis
• Marketing Strategy
• Account Management
• New Business Development
• Forecasting
• Product Development
• Visual Merchandising
• Sales