Mayuko Shimada

About Mayuko Shimada

With over 25 years of experience as a brand and marketing professional, I have built a career driving success in global sports brands and the consumer goods industry. I have managed and scaled global footwear and apparel businesses, incubated start-ups, led international brand development, and spearheaded integrated marketing transformations. My leadership approach focuses on cultivating empathy, fostering collaboration, and empowering individuals to achieve their full potential.

Experience

1. Director of Global Go to Market - Teva

   Deckers Brands

   Jul 2023 — Present · Goleta, CA, US

   Strategically orchestrate a synergistic Go-To-Market (GTM) process and spearhead seasonal planning for Teva, Ahnu, and Sanuk brands. Lead the brands in executing integrated GTM including product development, commercial planning, sales, marketing, and DTC, fostering global awareness, affinity, and widespread product adoption. Lead the brand design operation, GTM 360 planning, and brand project management team to develop a comprehensive toolkit for the global launch of brands and products. Oversee consumer insights and market trends to inform and execute effective strategic initiatives. Lead in creating global synergy and scaling the brand by providing strategic support to international markets in establishing a strong local brand presence.

Education

• University of Wisconsin MBA Consortium

  Master of Business Administration - MBA

• Otsuma Women's University

  Bachelor of Arts - BA, English Language and Literature/Letters