Mayukh de

About Mayukh de

I build scalable, revenue-driving marketing operations engines that turn data, technology, and process into predictable growth.With 18+ years in B2B SaaS Martech, and Marketing Operations, I specialize in designing and leading high-performance demand engines—spanning attribution, lead lifecycle management, GTM analytics, data governance, and martech stack optimization.Currently, as Director of Marketing Operations at Replicon (acquired by Deltek), I lead a high impact global team owning end-to-end marketing operations and analytics. My work sits at the intersection of marketing, sales, RevOps, and data, ensuring leaders have clarity, confidence, and control over growth decisions.What I’m known for- Architecting multi-touch attribution & engagement tracking frameworks- Scaling MQL → SQL conversion through automation and workflow redesign- Leading MAP migrations (Eloqua → Marketo → HubSpot) with measurable ROI- Driving data quality, governance, and compliance (GDPR, CCPA)- Translating complex data into executive-ready insightsI thrive in environments where growth, complexity, and accountability converge - and where marketing is treated as a measurable revenue function, not a cost center.

Experience

1. Director of Marketing Operations

   Replicon

   Nov 2023 — Present · IN

   Built and led a 20+ member global marketing operations team, owning campaign execution, lead lifecycle, attribution, analytics, and data governance- Designed and implemented an in-house, multi-channel engagement tracking and attribution framework across Salesforce and HubSpot, enabling historical lead-state visibility and executive-level reporting- Consolidated and governed a complex martech ecosystem—serving as system owner and administrator while documenting workflows and data flows for scale, efficiency, and compliance- Led multiple MAP migrations (Eloqua → Marketo → HubSpot), improving cost efficiency, adoption, and operational performance- Integrated Heap Analytics, Outreach, and LiveChat to improve behavioral tracking, personalization, outreach velocity, and conversion rates- Optimized lead qualification and routing workflows, reducing time-to-first-call from 12+ minutes to under 5 minutes and improving conversion rates by ~9%- Improved data quality, campaign attribution accuracy, and reporting reliability through structured validation and governance frameworks- Launched multi-touch database marketing programs achieving ~35% open rates,~12% CTR, and reviving 30% of previously lost opportunities.

Education

• St. Xavier's College

  BA, English

  1999 — 2002

• University of Calcutta

  MA, English

  2002 — 2004

Skills

• Pre-Sales
• Javascript
• Web 2.0
• Corporate Identity
• Bid Process Management
• Strategy
• E-Commerce
• Sales Support
• Product Marketing
• Program Management
• Digital Marketing
• Marketing Automation
• Social Media Marketing
• Html + Css
• Digital Photography
• Web Analytics
• Integrated Marketing
• Html5
• Salesforce.com
• Lead Management
• Agency Relations
• Marketing Management
• Email Marketing
• Lead Generation
• Vendor Management
• Brand Communication
• Crm
• Demand Generation
• Graphic Design
• Sales Operations
• Campaign Management
• Public Relations
• Marketing Communications
• Lead Scoring