Mayukh Ganguly

Director – Enterprise Sales & GTM | SaaS | India, US & Europe

Role
Director of Business Development at Increff
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Mayukh Ganguly

I\'ve spent 10+ years learning how businesses actually grow — on the ground, in the market, and now across global enterprise deals.My career spans FMCG, Retail, and SaaS — from managing ₹15Cr+ B2B portfolios at Godrej and running Red Bull\'s third largest territory with a 40+ member team, to building brand revenue engines at Magicpin. Each chapter sharpened a different muscle: enterprise deal-making, P&L ownership, team leadership, and GTM execution.At Increff, I took that foundation global. I drive enterprise business development across India, the US, and Europe — managing 60+ active enterprise conversations per quarter, signing lighthouse customers across the EU and US, and contributing to 32% of the company\'s active SaaS pipeline. This is where my exposure to international markets, tech sales cycles, and CXO-level engagement truly deepened.What sets me apart is how I sell. I lead with curiosity before conviction — understanding a client\'s real business problem before positioning a solution. My approach is consultative and end-to-end: I don\'t hand off. I stay in the deal from first conversation to signed contract to early customer success. And I\'ve learned that the best way to lead — whether a team or a complex sale — is through clarity and trust, not pressure.On top of that, I\'ve embraced AI not as a buzzword but as a practical edge. I\'ve designed and deployed agentic workflows for outreach automation, pipeline tracking, and sales forecasting — cutting manual effort and sharpening the speed and precision of how I operate.If you\'re building a SaaS business that needs enterprise traction in India or across global markets — I\'d love to connect.

Experience

  1. Director of Business Development

    Increff

    Dec 2022 — Present · Bengaluru, IN

    SaaS | Enterprise Sales | GTM Strategy | Revenue Leadership | Market Expansion | Inventory Optimization | AI-Driven SalesEnterprise Revenue Ownership → Own ~$6M ARR revenue responsibility across India, North America, and Europe — managing 60+ active enterprise opportunities per quarter, representing 32% of the company\'s total pipeline. Drive full-cycle enterprise sales from prospecting to close, consistently delivering high-value, multi-year SaaS contracts.CXO-Level Deal Execution → Lead end-to-end consultative sales with C-suite stakeholders at leading fashion and lifestyle retail brands including ABFRL, Fabindia, Libas, Turtle, VIP, Glassworks, and Dika — serving as a trusted strategic advisor, not just a vendor. High retention and expansion revenue reflect the depth of these relationships.GTM Strategy & International Expansion → Define and execute multi-region GTM strategy across new geographies and verticals, working closely with the CRO, founders, product, and marketing teams. Signed lighthouse enterprise customers across the EU and US, shaping competitive positioning and market entry playbooks for international growth.Product-Market Feedback Loop → Influence product roadmap directly by synthesizing insights from 60+ enterprise conversations quarterly — bridging the gap between market reality and product strategy.AI-Led Sales Innovation → Designed and deployed agentic workflows for outreach automation, opportunity tracking, and sales forecasting — significantly reducing manual effort and improving pipeline precision and velocity.

Education

  • Academy of Technology

    Bachelor of Engineering (BEng), Mechanical Engineering

    2009 — 2013

  • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

    Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

    2016 — 2018

  • South Point High School, Kolkata

    Higher Secondary (10+), Science

    2007 — 2009

Skills

  • Working Capital Management
  • Painting
  • Supply Chain Management
  • Sports
  • B2b Marketing
  • Market Penetration
  • Channel Partners
  • Music
  • Sales Management
  • Territory Management
  • Trade Marketing
  • Sales Presentations
  • Event Management
  • Key Account Management
  • Theatre
  • Marketing Strategy
  • Market Research

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Mayukh Ganguly — Director of Business Development at Increff in Bengaluru, KA, IN | Unifers