Mayu Arita
Director of Ai & Customer Analytics @Southern Company
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WORK HISTORY
Director of Ai & Customer Analytics @Southern Company
EDUCATION
University of Hawaii at Manoa
Bachelor of Arts (B.A.), Ethnic Studies
University of Hawaii at Manoa
Bachelor of Arts (B.A.), Journalism
SKILLS
ABOUT MAYU ARITA
A customer experience and analytics leader with 20+ years of experience spanning AI-driven insights, customer analytics, customer service, workforce management, and brand experience. I focus on designing and enabling strong, consistent customer experiences by translating data into clear, actionable strategies that improve satisfaction, loyalty, and operational effectiveness.I’m deeply passionate about using AI and analytics to better understand customer behavior, identify friction points, and support smarter decision-making across the organization. I thrive at the intersection of data, technology, and human experience—helping teams move from insight to action and delivering experiences that work for both customers and the business.
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