Mayra Rios

Trustee Scholar at USC Marshall & Viterbi | Business Administration + AI | Creative Producer + Director | Social Media Marketer | U.S. Department of Education Presidential Scholar (Class of 2023)

Role
Chief Marketing Officer at TikTok
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mayra Rios

First-Generation Latina | Business Administration Major | USC Trustee Scholar…

Experience

  1. Chief Marketing Officer

    TikTok

    Jun 2025 — Present

    Braveband | Los Angeles, CA (Remote)| 2025–PresentWearable Tech Startup for Event SafetyLeading all brand, content, and marketing efforts for Braveband, a smart bracelet designed to help friends find each other and stay safe at eventsDesigned go-to-market strategy, social launch plan, and creator-led campaignsSpearheaded community-building around consent, nightlife safety, and Gen Z empowermentCollaborated with product and engineering to align brand storytelling with user experience

Education

  • University of Southern California

    Minor, Artificial Intelligence

  • James Madison High School

    Advanced Studies Diploma, Tbh

    2019 — 2023

  • University of Southern California

    Bachelor of Science in Business Administration, Business Administration

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