Mayra de Lassalette
Operations & Impact Lead | Storyteller |Communications Expert | Digital Strategy & Audience Engagement
- Role
- Multimedia Journalist at Voice Of America
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Mayra de Lassalette
I\'m a results-oriented Multimedia Journalist and Communications Professional…
Experience
Multimedia Journalist
Nov 2013 — Present · Washington, DC, US
I create original content across multiple platforms, including news packages, documentaries, and social media posts tailored for Portuguese-speaking African countries. I am responsible for the entire production process from scripting and shooting to editing video segments, ensuring high-quality production that resonates with diverse audiences. I host TV shows, conduct in-depth research and interviews, and adapt content for cultural relevance. Additionally, I provide annual training for VOA reporters, focusing on digital tools and best journalism practices, and manage strategic planning for media coverage and audience engagement. My role involves traveling for special event coverage and implementing digital strategies to optimize content distribution and audience interaction.
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