Torsten Mayer-Rothbarth

Creative Director, Designer & Design Thinker, looking at design from different angles

Role
Designer - Ui and Design System at Ancestry
Location
Barrington, RI, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Torsten Mayer-Rothbarth

Award-winning Creative Director with 30+ years of branding and CI experience in client-facing roles, currently working as Associate Creative Director at Sapient Razorfish in the San Francisco. Previously Design Director at global branding firm MetaDesign for a decade long tenure working within the San Francisco, Zurich, Berlin, and Beijing offices. Torsten is an expert in brand design, brand strategy, corporate identity, and corporate design. He has great insight into all disciplines of corporate identity as well as a multidisciplinary approach to corporate identity, from classic print and user interface design, to wayfinding and exhibition design. Torsten specializes in presenting and supporting creative concepts and strategies across departments. He is a thoughtful team leader, with a friendly disposition, ability to stick to tight deadlines and budgets, and demonstrates an ease of partnership with international markets and teams. His ability to visualize the bigger picture is one of the key factors for his successful corporate identity projects both nationally and internationally. His work is featured in international publications and has received multiple awards and nominations (iF Awards, REBRAND™ 100, Red Dot Awards, Design Award of the Federal Republic of Germany, among others) and his designs have been used by a wide array of international companies including Audi, Volkswagen, Mercedes-Benz, KIA Motors, Adidas, Nike, P&G, Samsung, DHL, TUI, Daiichi Sankyo Co. Ltd, Siemens AG, Federal Republic of Germany. Specialties: Creative direction, brand positioning, brand strategy, brand identity, storytelling, wayfinding, user experience, print design, interactive product design, visual design, design strategy, project coordination, client relationship management, international relations Industries: Automotive, Cultural, Editorial, Financial, Healthcare, Logistics, Pharmaceutical, Technology Markets: U.S, European, Asian, German, North and South American

Experience

  1. Designer - Ui and Design System

    Ancestry

    Jan 2022 — Present · US

Education

  • Hochschule für Künste Bremen

    Diplom, Grafik-Design, University

    1992 — 1996

  • Freie Universität Berlin

    Not Graduated, European Master in Childhood Studies and Children's Rights

    2008 — 2009

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Torsten Mayer-Rothbarth — Designer - Ui and Design System at Ancestry in Barrington, RI, US | Unifers