Mayelin de Cruz

Strategic Sales Executive @Life Care Centers of America

Orlando, FL, US

Business Development & Revenue Growth • Identify and pursue new referral sources (e.g, hospitals, skilled nursing facilities, physician groups, case managers). • Analyze territory demographics and referral patterns to uncover growth opportunities. • Develop strategic plans to meet or exceed sales quotas and growth targets. • Increase market share within designated territory or region.2. Relationship Management • Build and maintain strong, trust-based relationships with healthcare providers, discharge planners, social workers, and case managers. • Conduct regular meetings, educational in-services, and follow-up visits with referral partners. • Act as the face of the agency in the community, attending networking events, health fairs, and community outreach.3. Strategic Planning & Execution • Partner with leadership to align sales strategies with overall organizational goals. • Use data and market intelligence to guide decision-making and adjust sales tactics. • Forecast sales pipeline and track performance metrics (e.g, referrals, conversions, admissions).4. Cross-Functional Collaboration • Work closely with intake, clinical, and administrative teams to ensure smooth transitions for patients. • Collaborate on care planning and patient satisfaction efforts. • Participate in interdisciplinary meetings to align sales efforts with patient needs and clinical capabilities.5. Compliance & Documentation • Understand Medicare, Medicare Advantage Plans to educate partners appropriately. • Ensure all marketing and referral practices comply with healthcare regulations (e.g, HIPAA, CMS, Joint Commission). • Document sales activities and referral interactions in CRM or EMR systems.

Cornell University

Women’s Entrepreneurship

Passaic County Technical Institute

High School Diploma, Medical Arts

Yale University

Bioethics/Medical Ethics

William Paterson University of New Jersey

Bachelor's Degree, Anthropology and Philosophy

Yeshiva University

Master of Science - MS, Bioethics/Medical Ethics