Maya Shaff

About Maya Shaff

Hi, I’m Maya, a brand leader helping consumer and wellness brands grow from beloved to built.I specialize in brand strategy, launches, and systems that hold as companies scale - blending culture, performance, and execution-Almost twenty years ago, I told my boss’s boss that our company should be on Twitter. He said he didn’t know what I was talking about - and to never bring it up again.Just go build it.I was doing social listening before it had a name, tracking hashtags and mentions and trying to understand what made our customers tick. Not because it was my job, but because I’m naturally curious about people and what they care about. I didn’t know it then, but that curiosity would become the through-line of my entire career.Since those early days, I’ve spent two decades studying what makes people care - and turning those insights into brand systems that scale. Not viral one-offs or checklists. Actual systems that blend story, culture, and performance into real business results.I built one of the first social programs in endurance sports.I scaled a 12-person agency team across $100M -$8B consumer clients.And most recently, I joined Hatch as the first brand-side marketing hire, rebuilding the brand, creator, and GTM foundation - and later turning influencer into the top purchase driver company-wide.A few highlights:• Built early GTM + positioning systems across endurance sports and lifestyle brands• Led category design + messaging for $100M–$8B consumer clients agency-side• Rebuilt Hatch’s influencer channel into a 7-figure, full-funnel engine running 10+ campaigns/month• Delivered record Q1 2025 results - 62.5M impressions + a predictive measurement system tying creator content to search + sales• Created cultural + performance wins like Gilmore Girls, Restore 3, and Rosy x Rare Beauty while reducing CAC 36% and improving TikTok CPA 243%Today, I help wellness, lifestyle, and consumer brands build the creator, brand, and campaign engines their growth depends on. I design frameworks that make the work move faster, feel sharper, and deliver bigger outcomes.If you\'re building a brand people should care about, I’d love to connect.Brand Strategy | Integrated Marketing | Creative Strategy | Creator & Partnerships Strategy | Earned Media | Go-To-Market (GTM) Strategy | Consumer Marketing | Storytelling | Cultural Insight | Marketing Leadership | High-Growth Brands

Experience

1. Founding Member Advisor

   Global Influencer Council

   Jul 2025 — Present · US

   Selected as a founding U.S. member of the Global Influencer Council - a brand-only initiative shaping the future of the creator economy.This invite-only group brings together senior brand leaders across the U.S. and EMEA to tackle shared challenges, set new industry benchmarks, and drive forward innovation in influencer marketing.Proud to collaborate alongside brilliant peers from brands like DoorDash, Expedia, Unilever, Gymshark, Adobe, and more, all committed to pushing the industry forward with transparency, strategic rigor, and creative excellence.

Education

• University of Oregon

  B.A., Journalism

  2002 — 2006

Skills

• Content Management
• Digital Strategy
• Email Marketing
• Cross-Functional Team Leadership
• Content Strategy
• Strategy
• Integrated Marketing
• Online Advertising
• Social Media Marketing
• Editorial
• Corporate Communications
• Blogging
• Community Outreach
• Online Marketing
• Digital Marketing
• Strategic Communications
• Press Releases
• Digital Media
• Publicity
• Social Networking
• Social Media Measurement
• Marketing Communications
• Facebook
• Social Media
• Copywriting
• Online Communications
• Public Relations
• Media Relations