Maya Sagastume

About Maya Sagastume

Dynamic and results-driven marketing director with over 10 years of experience leading high-performing teams and executing successful marketing strategies across multiple industries. Possessing a unique combination of strategic thinking and hands-on execution, I have a proven track record of driving growth, building brand awareness, and establishing meaningful connections with target audiences.With an MBA and a passion for marketing, I excel in project management, cross-functional collaboration, and stakeholder communication. My exceptional leadership and interpersonal skills have allowed me to effectively coach individuals to success, while my analytical mindset and decision-making ability allow me to make critical decisions under pressure.I am fully fluent in English, Spanish, and French and have a talent for creating impactful presentations and developing opportunities that align with organizational goals. I am a self-motivated and mission-oriented professional, driven by a passion for making a positive impact and achieving measurable resultsCore competencies include: Marketing Strategies Project Management Strategic Planning Market Analysis Market Research Brand Building Account Management Digital Marketing Product Development Sales/ROI Forecasting Budget Management Team Management Human Resources

Experience

1. Marketing Director

   Equiflor Llc Rio Roses

   Apr 2019 — Present · Miami, FL, US

   Lead the Marketing Department with full responsibility for company business planning, sales strategy, and integrated marketing execution. Drove sustained sales performance through strategic oversight of marketing and commercial initiatives. Directed the development and execution of end-to-end B2B marketing strategies aligned with company growth objectives. Elevated brand positioning and market presence, supporting long-term revenue expansion and customer loyalty. Led cross-functional collaboration across sales, operations, and product teams to successfully introduce new products with clear, differentiated positioning. Oversaw integrated multi-channel marketing efforts spanning digital, content, and industry trade events to consistently generate high-quality demand. Established a comprehensive KPI and performance reporting framework to measure campaign effectiveness, profitability, and return on investment. Leveraged market intelligence, competitive analysis, and customer insights to inform executive decision-making and refine go-to-market strategies. Recognized as a marketing leader in the floral industry; featured on the cover of Floral Management magazine as one of eight next-generation leaders to watch and interviewed for innovative marketing leadership.

Education

• College of Business and Technology-Miami

  Associate of Science (AS), Business Administration and Management, General

  2006 — 2008

• Florida International University

  Master of Business Administration (MBA), International Business

  2013 — 2015

• Florida International University

  AI-Powered Certified Digital Marketer , Digital Marketing Science

• Florida International University

  Bachelor's degree, International Business

  2009 — 2011

Skills

• Market Research
• Management
• Competitive Intelligence
• Data Analysis
• Marketing Strategy
• Project Management
• Market Intelligence
• Research
• Microsoft Office
• Qualitative Research
• Strategy
• Microsoft Excel
• Budgets
• Market Analysis
• Powerpoint
• Spanish
• Business Intelligence
• Marketing Research
• Quantitative Research
• Recruiting
• Competitive Analysis
• Human Resources
• Online Research
• Outlook
• Quickbooks
• Adp Payroll
• Administraion
• Bookkeeping
• Clerks
• Accounting
• Product Development
• Product Management