Maya Powers
Product Marketing Manager @Trust & Will
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WORK HISTORY
Product Marketing Manager @Trust & Will
Trust & Will is redefining how America approaches estate planning — and I help tell that story.As Product Marketing Manager at the #1 digital estate planning platform in the U.S.(CNBC Disruptor 50 · Inc. · Deloitte Technology Fast 500™), I sit at the intersection of brand, content, and cross-functional collaboration — turning complex legal concepts into messaging that resonates with real people at pivotal moments in their lives. Lead cross-functional go-to-market initiatives, aligning product, sales, design, and content teams around cohesive campaign strategies that drive awareness and conversion Develop brand messaging and positioning frameworks that make difficult, often-avoided topics feel accessible, urgent, and human Produce research-driven editorial content for Trust & Will\'s Learning Center — reaching a growing audience with authoritative guidance on estate planning, financial wellness, and family protection Collaborate closely with design and product teams to create marketing materials and in-product messaging that inform, inspire, and convert Drive organic growth through content strategy and SEO optimization, building long-term brand visibility and audience trust
EDUCATION
Cal Poly Humboldt
Bachelor of Arts, Journalism & Public Relations
UC San Diego School of Global Policy and Strategy (GPS)
Master of International Affairs, International Management
SKILLS
ABOUT MAYA POWERS
I\'m a Product Marketing Manager at Trust & Will — the #1 digital estate planning platform in the U.S. — where I help translate a complex, often-avoided topic into something that feels urgent, clear, and deeply human. My favorite part of the job? The intersection: that moment when product, sales, design, and content teams get aligned around a shared vision and actually execute it into something real. I\'m also a natural connector — of ideas, people, and disciplines. I\'ve written about generative AI, international economics, real estate, and higher education. I thrive in environments where the subject matter is complicated and the stakes are high, because that\'s where great storytelling matters most. Outside of work, I\'m a curious explorer by nature — of places, cultures, and what makes people feel something. That curiosity shows up in my work every day. If you\'re building something that sits at the intersection of content, strategy, and meaningful impact — let\'s talk.
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