Mayank Mathur

About Mayank Mathur

With over 19 years of experience in maximizing awareness, enhancing brand reputation, and driving digital customer acquisition, Mayank is a seasoned brand and marketing leader in the healthcare sector. Mayank is passionate about developing and executing innovative and integrated campaigns across online and offline platforms, leveraging his expertise in neuromarketing, customer insights, and performance marketing. He has successfully launched brands, products, e-commerce portals, Mobile Apps. He has also received multiple awards and recognitions for his creative and impactful marketing initiatives, including the Indian Achievers\' Award, the 100 Most Influential Digital Marketing Leaders, and is part of the Effie Jury. Mayank holds an MBA in Marketing and HR from University Business School, Panjab University, and has completed various management development programs from prestigious institutes like IIM Ahmedabad, IIM Lucknow, and Xavier Institute of Management.

Experience

1. Sr General Manager - Brand & Intergrated Marketing Communications (Apollo Growth & Revenue Team)

   Apollo Hospitals

   Jul 2022 — Present

   Custodian of Growth driven Marketing & Brand strategy.Nationally lead brand communication for mother brand ‘Apollo’, along with other COEs.Conceptualize and own Brand & Marketing strategy and positioning.Responsible for creative & content creation across platforms – online and offlineto drive user engagement and acquire new usersLead Go to market strategy for Categories; ensure seamless customer journey & growth across categoriesOwn Marketing Calendar and responsible for developing all marketing communication across channelsCollaborate & create integrated campaigns across Brand, Digital & PR platformsResearch internally & externally on health and lifestyle for insightful and data driven designing of programs to deliver value beyond our core benefitsGuide new product development from brain storming to external launch (including new Hospital launches)Evaluate and conclude alliances with innovative players in the healthcare and fitness ecosystemCreate and manage partner network of creative agencies, cross marketing mediums and other external companies (Work with agencies such as OMD, Publicis & IPSOS)

Education

• Indian Institute of Management Ahmedabad

  MDP, Neuromarketing & Customer Insights

  2012 — 2012

• Indian Institute of Management Bangalore

  Strategic Leadership Development Program (SLDP)

• Indian Institute of Management, Lucknow

  MDP (Brand Mangement), Advertising

  2011 — 2011

• University Business School, Panjab University

  MBA, Marketing & HR

  2005 — 2007

• Delhi Public School - Mathura Road-New Delhi

  Commerce with Mathematics, Commerce

  1988 — 2001

• Guru Gobind Singh Indraprastha University

  BBA, Marketing & HR

  2001 — 2004

• Digital Marketing Institute

  Professional Diploma in Digital Marketing, Digital Marketing

  2014 — 2014

• Xavier Institute of Management(XIM Bhubaneswar)

  MDP (Emerging Leadership Program), Business Administration and Management, General

  2012 — 2012

Skills

• Project Planning
• Key Account Management
• Advertising
• Strategy
• Leadership
• Event Planning
• Customer Relationship Management (Crm)
• Brand Development
• Market Research
• Social Media
• Team Management
• Market Planning
• Negotiation
• Marketing Management
• Market Analysis
• Vendor Management
• Business Development
• Digital Marketing
• Marketing Communications
• Media Planning
• Marketing
• Public Relations
• Internal Communications
• Budgets
• Brand Management
• Marketing Strategy
• Press Releases
• Digital Media
• Email Marketing
• Marketing Research
• Crm
• Management
• Sales
• Business Planning
• Product Development