Mayank Mathur
Senior Media Planner @Publicis Groupe
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WORK HISTORY
Senior Media Planner @Publicis Groupe
EDUCATION
Centennial College
Marketing Management, Marketing/Marketing Management, General
K.R. MANGALAM UNIVERSITY, GURGAON
Bachelor of Business Administration, communication skills and marketing management
Sri Venkateshwar International School
Senior Secondary
Sri Venkateshwar International School
High School, Science
Humber College
Postgraduate Degree, Business Management - Entrepreneurial Enterprise
ABOUT MAYANK MATHUR
As a media professional, I specialize in developing and executing strategic media plans that drive brand awareness and deliver measurable results. With experience across digital, social, programmatic, TV, and OOH channels, I bring a data-driven approach to evaluating media opportunities and optimizing channel performance.I collaborate closely with internal teams and external partners to ensure seamless campaign execution, continuously monitor performance, and provide actionable insights for optimization. From post-campaign reporting to financial tracking, I ensure transparency, efficiency, and accountability at every stage.Passionate about staying ahead of industry trends, I leverage advanced tools like Prisma, Google Insight Finder, and MediaOcean to inform decision-making and craft forward-thinking media strategies. I also utilize Budgeting Calendars, MAFs, and MPAs to maintain accuracy in planning, forecasting, and financial tracking. Whether presenting to clients or collaborating cross-functionally, I thrive in fast-paced environments that demand both strategic vision and attention to detail.
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