Mayank Dhupar

Acquisition & Retention @ Paytm | Ex-OLA | ISB | PEC

Role
Growth Lead at Paytm
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Mayank Dhupar

Experienced in building & scaling revenue lines focused on product & marketing led growth. Skilled in developing growth stacks for improving reach, engagement & measurement all along the funnel. ISB Graduate (Class of 2018) and erstwhile product engineer. Currently monetizing Paytm\'s user base via Insurance & VAS for bill payments. Own the acquisition, retention & P&L KRAs. Lead the growth product roadmap working alongside the app product team. Previously built OLA\'s growth stack from the ground up. Used it to drive ride discount utilization & builtd VAS revenue lines for in-ride users with a focus on industry first product & distribution innovation. Also setup the next monetisation initiatives - Food delivery via ONDC & Ola Ads for the ecosystem. Prior to that scaled the revenue operations and sales enablement vertical at Niva Bupa (Max Bupa previously). Digitally transformed agent/distributor acquisition & gamified their activation. Setup new channels for B2B2C customer acquisition. Outside of work - passionate about cultures and the culinary arts. Still nursing a long time dream of leading a kitchen someday!

Experience

  1. Growth Lead

    Paytm

    Dec 2023 — Present · Bengaluru, IN

    Leading growth for VAS attached to bill payments & protection products. KRAs include - Devising & executing product & marketing led growth playbooks for user & merchant cohorts. Managing X Mn budgets, direct costs & contribution margins (P&L)- Developing the growth product charter - roadmap for awareness, retargeting & retention - Growing the MAU, MTU & retention metrics- Formulating & executing GTM for products across all business lines

Education

  • Punjab Engineering College

    Bachelor of Engineering - BE, Mechanical Engineering

  • Indian School of Business

    Strategy and Marketing

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Mayank Dhupar — Growth Lead at Paytm in Bengaluru, KA, IN | Unifers