Mayank Vashishth

About Mayank Vashishth

Experienced Area Sales Executive with a demonstrated history of working in the food…

Experience

1. Senior Business Development Manager

   Veeba

   Aug 2025 — Present · Haryana, IN

   Achieve monthly, quarterly, and annual sales targets for the HoReCa channel. • Drive secondary sales through effective coverage and product placement. • Ensure consistent growth in volume and value. • Identify and onboard new HoReCa customers (Hotels, Restaurants, Cafés, Caterers, Clubs, etc.). • Expand footprint in untapped or high-potential areas. • Maintain strong business relationships with key accounts and decision-makers. • Conduct regular visits and resolve customer queries promptly. • Build long-term partnerships with premium outlets. • Ensure brand visibility through POSM (Point of Sale Materials), activations, and menu placements. • Execute trade marketing initiatives and product promotions. • Ensure timely collection of payments as per credit terms. • Maintain control over outstanding and minimize overdue amounts. • Track competitor activities, pricing, promotions, and market trends. • Provide regular feedback to the marketing and sales strategy teams. • Maintain proper documentation and reports (daily call reports, outlet lists, sales tracker). • Ensure compliance with company policies and trade guidelines. • Coordinate with distributors for supply and stock availability. • Achieve high levels of customer satisfaction through service excellence. • Handle complaints or product issues efficiently. • Coordinate with marketing, logistics, and finance teams for smooth operations. • Guide sales promoters or merchandisers assigned to HoReCa. • Plan and execute sampling, tastings, and promotional campaigns in key outlets. • Track ROI and effectiveness of activations.

Education

• Shyam Lal College, Delhi

  Bachelor of Arts - BA

  2005 — 2008

• Saraswati Vidhya Mandir

  Matriculation

  2003 — 2005

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.)

  2008 — 2010