Mayank Sharma
Digital Marketer | Performance Marketer | Social Media Marketer | Google Ads | Meta Ads |
- Role
- Social Media Marketer at Syrup Technologies
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mayank Sharma
Digital Marketer & Social Media Strategist with experience in building brands through…
Experience
Social Media Marketer
Nov 2024 — Present · New Delhi, IN
End-to-end social media management for diverse brands:Oversee social media channels including Facebook, Instagram, LinkedIn, Twitter, and YouTube for multiple brands across different industries. Ensure consistent brand messaging, maintain visual identity, and engage target audiences through platform-specific strategies.Development of comprehensive content strategies:Design customized content plans based on platform algorithms, brand objectives, and audience behavior. Create monthly content calendars, align post formats with campaign goals, and maintain a steady stream of relevant, engaging, and value-driven content.Execution and optimization of paid advertising campaigns:Plan and run paid campaigns across Facebook Ads Manager, Instagram, LinkedIn Ads, Twitter, and YouTube. Conduct in-depth audience research, manage ad budgets efficiently, implement A/B testing, and optimize for conversions, brand awareness, or lead generation based on campaign objectives.Performance tracking and data-driven strategy refinement:Monitor performance metrics such as reach, engagement rate, click-through rate (CTR), cost per result, and return on ad spend (ROAS). Generate detailed reports and use insights to continuously refine content and advertising strategies for improved results.Cross-functional collaboration with internal teams and clients:Work closely with creative teams, content writers, and marketing departments to ensure campaigns are cohesive and aligned with brand guidelines. Maintain regular communication with domestic and international clients to understand expectations, present strategies, and provide performance updates.Staying updated with industry trends and platform innovations:Keep abreast of emerging trends, algorithm updates, platform features, and industry best practices. Apply innovative formats like Reels, Stories, carousels, and interactive content to enhance engagement and maintain competitive advantage.
Education
Digiperform
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
2021 — 2022
Delhi University
Bachelor's degree
2020 — 2023
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