Mayank Sharma

Marketing Strategy Planner @Giant Tiger

Ottawa, ON, CA

Develop and execute integrated go-to-market plans reflecting both marketing and merchant strategies.• Collaborate with Marketing, Digital, and Store Operations to ensure campaigns are clearly communicated and executed successfully.• Translate complex category priorities and business objectives into actionable seasonal and annual marketing plans.• Use transactional and market data to inform strategic recommendations, optimize in-flight campaigns, and close performance gaps.• Act as liaison between marketing leadership and finance to manage budgets, ensure accurate reporting, and forecast monthly spend.• Lead post-mortem reviews of seasonal campaigns to identify insights, refine tactics, and improve future performance.• Support strategic initiatives by recommending optimal marketing channel mixes (mass advertising, digital ecosystem, flyer, in-store execution, etc.).