Mayank Gulati
Retention Marketing
- Role
- Associate Manager - Retention at Swiss Beauty
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mayank Gulati
CRM & Lifecycle Marketing specialist with hands-on ownership of revenue-focused…
Experience
Associate Manager - Retention
Jan 2025 — Present
Strategically planned and executed campaigns across multiple channels, including WhatsApp, SMS, RCS, Web Notifications, On-site Messaging, and Email. Running CRM operations with a focus on positive CM2 margin optimization. Drove 13% of brand-level revenue within 2 months by scaling Lighting category, leveraging cross-selling strategies and increasing average order value (AOV). Developed and implemented cohort-based offers, resulting in a 15% increase in repeat purchase revenue. Led targeted Winback, product-level, and category-level campaigns, optimizing customer re-engagement and driving incremental sales. Planned and executed monthly, weekly, and promotional (Sale) calendars, aligning marketing initiatives with key revenue periods. Managed vendor relationships and negotiated cost-effective pricing, achieving savings that contributed to improved contribution margin (CM3).
Education
S N & Co.
High School Diploma
2016 — 2017
Fairfield Institute of Management and Technology(FIMT)
Bachelor of Business Administration
2019 — 2022
Sidheshwar school
12th, School
2018 — 2019
Guru Gobind Singh Indraprastha University
Bachelor of Business Administration - BBA, General Marketing HR Operations
2019 — 2022
S N & Co.
High School Diploma
2018 — 2019
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