Mayank Goyal

About Mayank Goyal

Digital Marketing Specialist with 7+ years of experience in SEO, organic growth, and performance marketing. Proven ability to boost organic traffic, manage Meta ad campaigns, and lead Core Web Vitals optimization. Skilled in team management, WordPress development, and data-driven strategy execution.Roles and responsibilities• Planning and Execution of On-Page optimization to ensure websites are filled with optimal keywords.• Involved in Off-page activities to promote Brand activities.• Focused on maximizing search rankings and crawlability, Search Friendliness through managing SEO, Keyword/website Analysis, Market Research, Pay Per Click, Social Media campaigns & Web Analytics.• Work on the Technical aspects of SEO Projects.• Work with content teams to drive SEO in content creation.• Developed and implemented SEO strategies, including creating SEO optimized content and researching keywords and search engine rankings.Specialties- Web Analytics Tools- Strategic and Tactical Planning- Social Network Building- Online Branding- PR- WordPress DevelopmentOn Page- Keyword & Competitor Research Analysis- Meta Tags- URL optimization- Website speed check- Website Analysis - Content Optimization- Testing the broken links- Image Optimization- Google Analytics Activation- XML Sitemap & Robot Text File Creation*Off-Page Optimization- Social Networking Sites- Blogging- Guest Posting- Search Engine Submission- Directory Submission- Photo Sharing- Local Listings- Article Submission- Quora Questions Answer- Classified - Profile Linking- Blog Commenting

Experience

1. Search Engine Optimization Manager

   What A Story

   Oct 2025 — Present · Indore, IN

   As part of the core marketing team, I’m responsible for strengthening our brand’s online visibility through data-driven SEO, website optimization, and performance marketing initiatives.Key Responsibilities:1) Oversee complete SEO strategy - from technical audits and on-page optimization to link building and content strategy.2) Regularly monitor and improve search rankings using tools like Ahrefs, Semrush, and Google Search Console.3) Manage and maintain website health, including technical SEO, Google Tag Manager, domain/DNS configurations, and Core Web Vitals.4) Conduct keyword research and optimize content across web pages, blogs, and landing pages for better search visibility.5) Lead and collaborate with content writers to create SEO-friendly and engaging content.6) Implement white-hat backlinking strategies - guest posting, broken link building, and industry collaborations — to strengthen domain authority.7) Analyze traffic, conversion data, and SEO KPIs via Google Analytics and prepare actionable performance reports.

Education

• S S Jain Subodh P G College, Jaipur

  Bachelor of Science (B.Sc.), mathematics

  2014 — 2016