Mayank Gajakwala

Digital Marketing Manager @Allign - Marketing Agency

Surat, IN

Key Responsibilities: Lead and Manage the Paid Ads Department, managing strategy, execution, and performance across all paid media platforms. Directly coordinate with clients to understand their business needs and deliver tailored solutions across campaign strategy, ad performance, and budget planning. Work with a 4+ team each team has Brand Manager, Graphic Designer, Video Editor, and Creative Strategists to develop engaging ad creatives. Develop, execute, and optimize paid marketing campaigns on Meta Ads (Facebook & Instagram) and Google Ads. Plan and implement performance marketing strategies to maximize ROAS (Return on Ad Spend). Analyse data and performance metrics to improve campaign efficiency. Collaborate with content and design teams to create engaging ad creatives. Generate detailed reports on campaign performance and insights.Experience: Hands-on experience with Meta Ads & Google Ads. Analytical skills and proficiency in Google Analytics, Facebook Pixel, and UTM tracking. Ability to manage multiple campaigns and budgets efficiently.