Mayank Bakshi

About Mayank Bakshi

Results-driven Ad Operations and Digital Marketing Specialist with over 6 years of…

Experience

1. Senior Ad Trafficker

   The Knot Worldwide

   Mar 2024 — Present · Gurugram, IN

   As a Senior Ad Trafficker, I manage end-to-end campaign execution for premium clients across the US, France, Italy, and Spain. I handle both ad operations and client account management, serving as a point of contact (POC) for global advertisers looking to run campaigns across multiple platforms.My core responsibilities include trafficking display, native, and third-party Clipcentric creatives through platforms such as Google Ad Manager, Nativo, and DCM, while ensuring a meticulous QA process for flawless execution. I work directly with advertisers, creative teams, and account managers, overseeing campaign setups, audience targeting, and creative testing across various environments and devices.Each campaign undergoes a thorough quality check process to verify creative functionality, cross-device responsiveness (mobile and desktop), and correct site placements. On a day-to-day basis, I manage Jira tickets, track performance via DCM, MetaBase, GAM, and third-party reports, and ensure every campaign meets the client’s KPIs without delays or escalations.In addition to execution, I lead optimization efforts by refining geo-targeting, device, and audience strategies. I also play an active role in internal quality control processes, mentoring junior team members, and driving operational efficiency. My work directly supports advertiser satisfaction and revenue growth, and I’ve consistently maintained 100% accuracy with zero campaign losses or escalations.

Education

• Arena Animation

  Diploma in Animation and Vfx

  2016 — 2019

• Cambridge School NOIDA

  Commerce

  2001 — 2016

• National School OF Internet Marketing

  Certificate, Digital Marketing

  2020 — 2020

• Delhi University

  Bachelor of Commerce - BCom

  2016 — 2019