Mayank Agrawal
Performance & Digital Professional | eCommerce & Marketing Strategies | Omni-Channel Marketing | Ex-Publicis, Paytm, Askmebazaar
- Role
- Senior Manager Performance Marketing at Lenskart.com
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
Experience
Senior Manager Performance Marketing
Jun 2024 — Present · Gurugram, IN
Performance marketing expert for Lenskart\' Singapore, Thailand, Middle East Market.• Audited & restructured performance campaigns across Google, Meta, Tiktok & Apple Search Ads that achieved an incremental of 4x Omni Channel ROAS and a Cost Per Valid Install of $9• Collaborate with analytics & tech team to build Power BI dashboards by integrating Appsflyer MMP, Firebase SDK and GA4 together with Ad Platforms to attribute & measure O2O ROI. • Built full-funnel media strategy across Meta, Google, TikTok, Snapchat.• Define processes & facilitate best practices that speed up opportunities that achieve cost efficiencies of CPV:$0.01, CPC:$0.47 (-50% MoM) and CPM:$4.40 (-43% MoM) despite lean resources. • Work with the Creative & brand team to produce ads that resonate with our target audience and coherent with Google & Meta best practices
Education
Amity University
MBA (Dual Specialization),, International Business & Marketing
2011 — 2013
Jims-Delhi
Bachelor of Business Administration (BBA)
2009 — 2011
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.