Mayank Agarwal
Helping C-Suite Leaders Accelerate Growth with Research-Backed Decisions | Forrester | B2B Sales & Marketing Strategist | Insight-Led GTM
- Role
- Senior Revenue Development Representative at Forrester
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mayank Agarwal
I collaborate with sales and marketing teams to identify and qualify potential B2B…
Experience
Senior Revenue Development Representative
Aug 2022 — Present · New Delhi, IN
The Revenue Development Representative (RDR) at Forrester Research plays a pivotal role in driving the company\'s growth by identifying and qualifying potential clients. Working closely with the sales and marketing teams, the BDR is responsible for initiating meaningful conversations with C-suite and top management prospects, understanding their needs, and effectively positioning Forrester Research\'s offerings.Key Responsibilities:1. Lead Generation: Proactively research and identify potential B2B clients within the target market. Utilize various sources such as industry databases, social media, and networking events to generate leads. Craft compelling outreach strategies and campaigns to initiate conversations with prospects.2. Outreach and Qualification: Engage with leads through various communication channels including emails, calls, and social media. Qualify leads based on predefined criteria to determine their fit for Forrester Research\'s services. Conduct initial discovery conversations to understand prospects\' pain points, challenges, and objectives.3. Collaboration: Work closely with the sales team to hand off qualified leads for further engagement. Maintain clear and concise communication regarding lead status, insights, and progress. Collaborate with marketing to align outreach efforts with ongoing campaigns and initiatives.4. Market Insights: Stay informed about industry trends, competitors, and market developments. Share valuable insights with the broader team to refine targeting and messaging strategies.5. Performance Metrics: Meet or exceed monthly and quarterly lead generation and qualification targets. Track and report key performance metrics, such as lead conversion rates and outreach effectiveness.6. Professional Development: Engage in continuous learning to stay up-to-date with Forrester Research\'s offerings and industry trends. Participate in training programs to enhance sales and communication skills.
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