Maya Nijhawan

About Maya Nijhawan

Hi, I\'m Maya - a Product Marketing & Strategic Growth Leader with 10+ years of experience across FinTech, MarTech, Retail, and CPG. I am the proud co-founder of Finch, a venture-backed consumer FinTech startup that was acquired in 2023. I\'m currently consulting with non-profit organizations focused on autoimmune conditions and early-stage startups while leading product marketing at F2: The AI platform for private markets investors. I specialize in telling the stories that bring products to life, highlighting how they solve real problems and fit meaningfully into people’s lives. From ground zero market research and customer insights to go-to-market strategy, positioning, messaging, pricing, and sales enablement, I’ve guided companies through every phase of growth. Whether I’m helping a startup find its voice or scaling growth at a larger organization, my goal is to drive impact by aligning product value with the needs of real people.And if there’s one thing I’ve learned (and why I love what I do), it’s that a well told story can be the difference between a product that’s just good, and one that’s unforgettable

Experience

1. VP of Marketing

   F2

   Dec 2025 — Present · NY, US

Education

• Chartered Accountants Australia and New Zealand

  Graduate Diploma of Chartered Accounting, Accounting

• University of Melbourne

  Bachelor of Commerce (BCom), Marketing & Accounting

Skills

• Internal Controls
• Financial Reporting
• Auditing
• Ifrs
• Accounting
• Assurance
• Financial Statements
• Consolidation
• Budget Monitoring
• Project Management
• Financial Modeling
• Gaap
• Financial Audits
• Cost Accounting
• Financial Analysis
• Corporate Finance
• Finance
• International Financial Reporting Standards (Ifrs)
• Management
• Microsoft Excel
• Microsoft Office
• Data Analysis
• Microsoft Powerpoint
• Hyperion
• Business Objects
• Sap
• Analytical Skills
• Leadership
• Budgeting
• Forecasting
• Business Process Improvement
• Financial Accounting