Maya Mikati

About Maya Mikati

I specialize in mitigating critical human risk by driving the successful adoption of…

Experience

1. Senior Change Manager

   Cisco

   Nov 2022 — Present

   Leading the strategic change planning and execution of a global roll-out for new security standards. Orchestrated the development and implementation of a comprehensive change management strategy to ensure smooth and successful adoption of the standard worldwide. Collaborated closely with key stakeholders from several organizations to create the change assessment, impact analysis, risk assessment, stakeholder plan, sponsor plan to define and effectively communicate the rationale, benefits, risks, and implications of the new security standards. By fostering understanding and obtaining buy-in at all organizational levels, facilitated a culture of alignment and commitment. Leveraged change management methodologies to identify potential resistance and proactively address concerns, ultimately driving successful implementation. Developed tailored communication, engagement, education strategies, and compelling collateral, to ensure effective dissemination of information and foster adoption and project managed its development and execution. Developed ongoing research strategies in collaboration with the IT research team to monitored and assess the effectiveness of the change management efforts, adjusting strategies and optimize the user experience as needed to achieve impactful and sustainable outcomes.

Education

• American University of Beirut

  B.A, Business Administration; Marketing & Management

  2002 — 2006

• New York University

  M.S., Integrated Marketing

  2010 — 2012

• American Community School at Beirut

  International Baccalaureate & High School Diploma, Leb

  1995 — 2002

Skills

• Email Marketing
• Brand Management
• Marketing Research
• Competitive Analysis
• Consumer Insights
• Microsoft Office
• Nielsen
• Customer Insight
• Cheetahmail
• Digital Marketing
• E-Commerce
• Iwork
• Omniture
• Google Adwords
• Social Media Optimization (Smo)
• Strategy
• Hootsuite
• Powerpoint
• Keynote
• Radian6
• Search Engine Optimization (SEO)
• Facebook
• Account Management
• Marketing Communications
• Market Research
• Presentation Development
• Email Strategy
• Email Marketing Software
• Landing Pages
• Project Coordination
• Bit.ly
• Digital Strategy
• Business Development
• Facebook Insights
• Brand Development
• Microsoft Excel
• Data Analysis
• Direct Marketing
• Strategic Communications
• Sprout Social