Maya Goldfine

About Maya Goldfine

With 20 years of experience in the retail industry, I’ve held leadership roles at two Fortune 500 companies—Gap Inc. and Levi Strauss & Co—as well as at startups across various growth stages, including a unicorn company.I’m a design-driven, commercially minded and people-first leader who thrives on turning innovative concepts into profitable, customer-centric products. With a keen eye for cultural and economic shifts, I blend strong business acumen with sharp creative instinct to guide teams from vision to execution.Equally right- and left-brained, I bring a versatile, end-to-end perspective to product creation, drawing on a wide-ranging “Swiss Army knife” of expertises- Product Development & Merchandising: 10 years driving strategy and execution- Design & Innovation: 5 years focused on trend forecasting, concept development, and creative direction- Retail: 5 years on the ground in stores, gaining firsthand insight into customer behavior and frontline execution

Experience

1. Vice President - Merchandising

   Beyond Yoga

   Sep 2024 — Present · Los Angeles, CA, US

   Create and implement the global product strategy across womens and mens, including all channels of distribution (ecom, stores, and wholesale), ensuring product is aligned with the company’s overall goals and brand positioning. Build seasonal strategies as well as long range strategies (3-5 years)- lead the vision & product design/development in existing businesses as well as identifying new white space opportunities, enabling product teams to scale development to drive top-line revenue & bottom-line profitability growth- Manage product lifecycle end to end, from concept to creation to consumer- Consistently set priorities in order to elevate the product team’s overall impact- Build a customer obsessed team by keeping customer needs and problems / opportunities to solve for at the forefront of decision making- travel for stores visits, press/media appointments, key wholesale account meetings, international product development & inspiration trips - manage a high performing team of 10 that was restructured and built for expertise and efficiency. Lead a product team of 50+ through the product vision & performance across the organization- selected to participate in Levi’s Executive Leadership Development program- report directly to CEO

Education

• University of Oregon

  Bachelor of Science (B.S.), Digital Arts, Cum Laude - School of Architecture & Allied Arts

• Fashion Institute of Design & Merchandising

  Associate of Arts (A.A.), Summa Cum Laude