Adrienne May
Disney+ Content Programming, Optimization
- Role
- Senior Manager Disney Content Programming - Optimization at The Walt Disney Company
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Adrienne May
My goal is to tell a story in a way that builds understanding, I just tell my stories with numbers. Transforming data into insights and insights into action.I spend a large amount of time working with different stakeholders, bridging the gap between technical and non-technical audiences and weaving together the larger story. It is when all the pieces work together, that data can be truly powerful.
Experience
Senior Manager Disney Content Programming - Optimization
Jul 2021 — Present · Glendale, CA, US
Lead the merchandising experimentation team. Including building prioritization and implementation processes for experimentation from the ground up. Also built a data led decision making process. Partner with product teams to implement new solutions and test into best practices in service for merchandising the full catalogue of content.
Education
University of Missouri-Kansas City
Bachelor of Arts (B.A.), Sociology
2004 — 2008
University of Missouri-Saint Louis
BA, Sociology
2008 — 2009
Skills
- Social Media Relations
- Copywriting
- Roi Strategies
- Html + Css
- Measurement Strategy
- Consumer Profiling
- Experience Training and Managing Direct and Indirect Teams
- Marketo
- Social Media Development
- Adobe Site Catalyst
- Client Strategy Presentations
- Data Modeling
- Customer Segmentation Strategy
- Adobe Indesign
- Audience Research (Nielson, Comscore, Kantar)
- Html
- Social Listening
- Online Marketing
- Blogger
- Data Visualization
- Doubleclick for Publishers (Dfp)
- SEO
- Predictive Modeling
- Campaign Tracking
- Google Analytics
- Blog Development
- Social Media Outreach
- Blog Management
- Online Community Management
- Community Outreach
- Human Resources
- Tag Management Systems (Google Tag Manager, Tealium, Etc)
- Tableau
- Advertising
- Facebook Ads Management
- Search Engine Optimization (SEO)
- E-Commerce
- Media Mix Analysis
- Media Relations
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