Maya Austen
Marketing Leader | Growth Strategies | Entrepreneur
- Role
- Senior Manager of Growth Marketing & Partnerships at Care2
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Maya Austen
6+ years of experience in different verticals doing marketing, client management, recruitment, promos, events. About me:I am a marketing strategist, artist, and entrepreneur with a passion for storytelling and fostering creativity. I am drawn to dynamic, forward-thinking organizations seeking growth. I enjoy working on cross-functional teams with a global presence. My interests include thought leadership, organizational design, and innovation. Care2:I’m building out and scaling an international affiliate marketing program for publishers and influencers. This entails working closely with other teams to strategize about our offerings, leverage marketing analytics, and strengthen partner relations.Digital Portfolio: https://rb.gy/4uz9x
Experience
Senior Manager of Growth Marketing & Partnerships
Oct 2023 — Present
Promoted to lead Care2’s affiliate marketing program, driving alignment across Sales, Client Services, Content & Retention, Data/Tech, and Executive teams to accelerate revenue growth.• Applies industry trends and data-driven insights to refine growth marketing strategies and optimize program performance.• Champions the development of tech enhancements and data tools to strengthen lead generation and improve co-registration campaign efficiency.• Strategically reallocates budgets to maximize lead generation and fulfillment efficiency, resulting in measurable improvements in campaign performance.• Oversees planning, execution, and optimization of paid acquisition campaigns across Facebook and TikTok in partnership with agencies, ensuring efficient spend and strong ROAS.• Coordinates cross-functional teams to identify and resolve campaign performance issues, leveraging analytics and marketing platforms to drive measurable results.
Education
Gies College of Business - University of Illinois Urbana-Champaign
MBA, Marketing and Strategic Leadership
2020
Willamette University
Bachelor of Arts - BA, Spanish, Politics, Women's and Gender Studies
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.