Maya S. Sowells
Media Strategy @ Roku | Duke - Fuqua
- Role
- Media Strategy and Performance Manager at Roku
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Maya S. Sowells
Hello, I\'m Maya! My educational journey includes a masters degree from Duke University Fuqua School of Business, where I focused on strategy, management, marketing, finance, and economics. I also hold a Bachelor\'s degree in Communications from Wake Forest University, with dual concentrations in Public Advocacy and Integrated Communication Strategies, as well as a minor in Social Enterprise and Entrepreneurship. Passionate about marketing, strategy, and entrepreneurship, I find joy in seeking innovative ways to connect with people and drive positive change. Beyond my professional pursuits, I\'m deeply committed to making a difference in society through activism and resourcefulness. Let\'s connect and explore new opportunities together, as we work towards creating a meaningful impact on the world!
Experience
Media Strategy and Performance Manager
Mar 2024 — Present · Austin, TX, US
As a Media Strategy & Performance Manager, I lead innovative, cross-functional marketing campaigns to drive engagement across Roku’s ecosystem. My work spans Roku Originals, premium subscriptions, and high-profile platform initiatives.Key Highlights: Roku Originals- Drove full-funnel media strategy for Die Hart: Hart to Kill, leading to an Emmy nomination for short form content- Launched Solo Traveling with Tracee Ellis Ross, Renewed for Season 2 and #1 unscripted series on TRC- Spearheaded the campaign for What Drives You with John Cena, leveraging performance insights to increase unique viewers. Premium SubscriptionsOversaw strategic media for high-impact campaigns including- Severance Season 2 (AppleTV+) unlocked for the first time on The Roku Channel- The White Lotus Season 3 and The Last of Us Season 2 for HBO Max —driving premium content engagement through data-informed audience targeting and creative media planning. Platform CampaignsLed media planning for key tentpole initiatives- NFL 2024–2025 Season (including Superbowl)- NBA 2024–2025 Season (including Finals)- March Madness 2025
Education
Guilford College
Dual Enrollment
Duke University - The Fuqua School of Business
Master of Science - MS, Business Administration and Management, General
Wake Forest University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
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