Maya Rotenberg
Business Data Analyst | 2024 UC Berkeley Graduate
- Role
- Associate Business Data Analyst at Kooapps
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Maya Rotenberg
I recently graduated from UC Berkeley with a degree in Data Science. My previous…
Experience
Associate Business Data Analyst
Mar 2025 — Present · Bellevue, WA, US
Manage 100+ ROAS/CPI campaigns across 10+ user acquisition channels, including social media platforms (e.g, TikTok), Google Ads, Apple Ads, and Unity/Ironsource, to scale user growth for the company’s mobile games on iOS and Android- Forecast ROAS and margin break-evens to guide bidding strategies and present ROI insights to leadership- Analyze user trends using SQL, Google Sheets, and Python to optimize UA strategies and improve performance- Deliver daily reports to monitor margins, troubleshoot campaign issues, and execute scaling actions, such as geo/site ID bid adjustments and new geo launches.
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