Maya Petrova

About Maya Petrova

I am a performance driven pharmaceutical and medical device industry commercial leader with a general management mindset who holds herself, her direct reports and functional leaders accountable in the consistent, year-over-year delivery of revenue growth and improved profitability on the P&L. I am appreciated for my IQ and EQ as demonstrated by the increased level of responsibility and complexity in scope of every role I have secured through a promotion. Strategic minds develop when having worked on products at each stage of the lifecycle curve and in markets with different degree of competition – which is what I bring - a broad therapeutic area experience, incl. immunology, rare diseases, nephrology and vaccines – having led multiple launches and delivered on growth of mature brands - either in market share leadership or last in line position in the treatment paradigm. I believe and practice that:I succeed thanks to my team – and I thank them by promoting them. I breathe resourcefulness and creativity. If there is a will, there is a way.You can directly contact me at m•••••@gmail.com Core competencies over 15-year commercial experience:*Strategic Planning & Execution*Brand Strategic and Operating Plans / LRPs *Commercial Strategy & Execution*Sales & Marketing Profitable Growth *P&L / Budget Management / Operating Income Optimization*Supply Chain Management / Operating cost optimization *Manufacturing cost analysis / COGS optimization *People Management & Talent Acquisition and Retention *Launch Planning & Execution*New Product Planning*Digital Health and Remote Patient Monitoring Solutions *Patient Services *Patient Marketing*HCP Marketing / KOL Management*Payor Marketing *Access solutions - CMS reimbursement & private pay support hubs/copay programs*Promotional partnerships with retail and specialty pharmacies *Market Research *PowerPoint, Excel, Business Objects, SAP Business Objects, Salesforce.com

Experience

1. Marketing Director Team Leader Us Renal P & L Ownership

   Baxter International Inc.

   Jan 2017 — Present · Deerfield, IL, US

   Reported directly to the US General Manager, owned the strategic direction for the at-home, peritoneal dialysis (PD) business, incl. at-home dialysis market development, and growth for Baxter products and services. Managed 7 direct reports to implement the business plan for all customer types: organized customers, HCPs, patients and payors. Accountable for end-to-end customer experience: from patient’s first written script to the at-home delivery, carried out by Baxter-owned pharmacy, call centers, service depots, and home delivery driver fleet • Achieved financial goals over 5 consecutive years for a complex portfolio of ~150 medical devices and consumables worth $700M in annual sales; Grew PD home penetration from 9 to 12%, grew sales by 8-9% every year profitably, retaining market share leadership • Overachieved sales targets in the launch of two patient-operated PD cyclers with remote cloud-based patient monitoring software, extending patient time on therapy by 3 months. Drove adoption through complementary patient services and innovative contracting• Envisioned, designed and launched a paid patient outbound call service, reducing by 50% a typical patient drop-off of ~20% in the first 90 days post starting PD; Used call center data to generate evidence generation that expanded customer adoption of the service and was presented by Baxter Medical at the largest nephrologist congress• Co-presented with the Baxter account team the value of Baxter products and services in securing multi-million-dollar contracts • Recognized as Marketer of the Year in 2019 and received within the team promotion

Education

• The University of Chicago Booth School of Business

  MBA, Marketing, Strategy, Entrepreneurship and Finance

• Hanover College

  Bachelor's degree, Economics