Maya Murrell
Marketing Strategy @UNICEF
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WORK HISTORY
Marketing Strategy @UNICEF
Geneva, CH
Lead global individual giving initiatives and partnership activations across multiple markets, strengthening supporter acquisition, retention, and engagement strategies. Contribute to global resource mobilization strategy development and long-term fundraising planning, supporting market growth through audience insights and data-driven decision making. Oversee implementation of global supporter engagement programmes and CRM platforms across regions to enhance donor experience and operational effectiveness. Develop and activate international cross-sector partnerships that expand audience reach and mobilize supporters through innovative campaigns and storytelling initiatives.
EDUCATION
Hanken School of Economics
Masters, Management and Marketing
SKILLS
ABOUT MAYA MURRELL
Global marketing and partnerships executive with 25+ years’ experience leading international teams, building high-impact partnerships, and delivering large-scale fundraising and commercial growth. Currently contributing to global resource mobilisation strategy at UNICEF, supporting multi-market programmes generating significant revenue through individual giving and partnerships. Track record of developing innovative engagement models, leading digital transformation programmes, and managing complex operations across multinational organisations including telecom, technology, and international development sectors.Global Partnerships & Fundraising Leader | Resource Mobilization | Private Sector Engagement | Digital Transformation | Multi-Market Programmes | Driving Strategic Partnerships for Global Impact
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