Maya del Olmo

Experience

1. Director of Communications and Marketing

   Casamata

   Mar 2025 — Present

   Oversee the marketing and communications strategy for a portfolio of restaurants across the U.S. and Mexico. Lead cross-functional teams and manage external agencies across PR, design, and content to build consistent, impactful brand narratives in both markets-Develop and execute integrated marketing calendars and go-to-market campaigns tailored to U.S. and Mexican audiences-Manage brand communications, CRM, and email marketing strategies to drive customer engagement and retention-Use performance data and insights to inform campaign strategy, optimize content, and identify growth opportunities-Lead strategic brand partnerships and activations to expand reach and relevance in both regions-Oversee budgets, timelines, and reporting to ensure efficient, ROI-focused execution-Coordinate cross-functionally across creative, operations, and leadership teams to launch initiatives that resonate locally and scale globally-Platforms & Tools: Google Analytics, Meta Ads Manager, Mailchimp, Asana, Notion, Slack