May Oo Tha

About May Oo Tha

Dynamic and highly motivated digital content marketing professional with a proven track record in increasing brand awareness, driving engagement and generating leads through strategic content marketing campaigns. KEY SKILLS & EXPERTISE:Marketing Strategy: Demonstrated ability in developing and executing collaborative marketing campaigns through strategizing with the internal team and with Partners to enhance brand awareness and increase ROI for sales. Email Marketing: Extensive experience in designing and executing effective email marketing campaigns that drive customer engagement, nurture leads, and increase conversions. Proficient in utilizing HubSpot marketing automation tools and A/B testing to optimize campaign performance.Social Media Marketing: Expertise in developing and implementing effective social media strategies that engage target audiences, increase brand visibility, and drive conversions. Savvy in leveraging social media tools such as Instagram Reels to maximize reach and engagement while creating relatable content.Content Creation & Design: Demonstrated ability to create compelling and visually appealing content that resonates with audiences and aligns with brand identity. Proficient in graphic design tools such as Adobe Photoshop and Illustrator to craft eye-catching visuals for social media, websites, and print collateral.Marketing Support for Sales & Business Development: Extensive experience in designing sales presentations and templates using Adobe InDesign to support the business development team and internal communications.

Experience

1. Senior Content Specialist

   Cotton Holdings Inc.

   Feb 2025 — Present · Houston, TX, US

   As a senior content specialist at Cotton Holdings, I\'m responsible for driving dynamic content strategies that enhance brand visibility and engagement across various platforms. With impactful storytelling skills, strategic vision and exceptional writing skills, I manage complex content campaigns across digital media channels- Lead the creation of content strategies aligned with Cotton’s business goals, designing initiatives that engage audiences and amplify Cotton’s brand and its subsidiaries- Plan and produce high-quality, compelling content for a range of mediums — landing pages, blogs, email campaigns, press releases, thought leadership content, multi-media scripts, marketing collateral and display ads- Create communications plans for events, focusing on content strategy and ensuring alignment with social media support before and after the event- Implement SEO best practices to plan and write industry blog posts and optimize website content for enhanced search engine visibility and increased web traffic for all subsidiaries- Oversee multiple content projects simultaneously, ensuring high-quality, on-time delivery, often within tight deadlines- Work cross-functionally with the Marketing and Business Development teams, as well as external agencies, to produce and execute comprehensive content marketing campaigns- Collaborate with the EVP of Marketing, C-suite executives and external partners to ensure clear, consistent communication and seamless project coordination.

Education

• Sam Houston State University

  Master of Arts (M.A.), Digital Media Production

• Boston University Los Angeles Program

  Advertising and PR

• Trinity University

  Bachelor of Arts (B.A.), Communication and Communication Management

Skills

• Video Editing
• Premiere
• Video Production
• Social Networking
• Public Speaking
• Social Media
• Radio Host
• Wordpress
• Adobe Photoshop
• Constant Contact
• Constantcontact
• Customer Service
• Powerpoint
• Microsoft Excel
• Events Publicity
• Adobe Premiere Pro
• Google Analytics
• Photoshop
• Microsoft Word
• Microsoft Office
• Blogging
• Floor Management
• Facebook