May Lin
Marketing @Cooperl
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WORK HISTORY
Marketing @Cooperl
Marketing & Digital Marketing: Responsible for marketing promotion activities at Cooperl, working closely with the sales team and cross-functional teams to align efforts and drive business growth.•Market research: Conducted target account analysis, audience research, competitor research, identified new business growth opportunities, and summarized overall industry trends to inform strategy.• Marketing communication plan: Developed annual marketing plans based on industry insights and SWOT analysis to achieve group and organizational goals, and oversaw the implementation of market strategies.• Marketing campaign: Successfully led integrated marketing campaigns from strategy development to execution, drive brand awareness and achieve business objectives. Skilled in leveraging multi-channel approaches — including digital, social media, and events — to generate high-quality leads and support sales growth.• Brand communication: Brand positioning, and executed brand communication initiatives aligned with business objectives.• Content & materials: Developed marketing content, design wide range of marketing materials, including posters, flyers, presentations, website content, and videos, ensuring adherence to company visual identity guidelines.• PR management:Managed media relationships, coordinated media interviews, prepared press releases,newsletter.•Events management: Planned and executed online and offline events, including conferences, trade shows, seminars, opening ceremonies, and new product launches.• Social media: Developed, tracked, and reported key metrics for social media programs; collaborated with industry KOLs, managed video content production and platform operations, and oversaw all social media channels• Demand generation & Leads Generation: Driving multi-channel online and offline promotional campaigns to generate high-quality leads; collaborated closely with the sales team to help achieve sales targets through diverse marketing activities.
EDUCATION
Algonquin College of Applied Arts and Technology
Post greduated , Marketing event management
Xian Technological University
Bachelor of business, Marketing
SKILLS
ABOUT MAY LIN
A highly versatile and results-driven marketing professional, with strong expertise in both traditional and digital marketing. Demonstrates exceptional skills in market research, strategic planning, and brand communication to drive business growth. Experienced in creating compelling content across multiple formats and managing end-to-end campaigns that align with business objectives. Adept at building media relationships, organizing high-impact events, and leading integrated digital marketing initiatives, including social media management and video production. Strong collaborator who works closely with sales and cross-functional teams to generate leads and support revenue goals. Brings a unique blend of creativity, analytical thinking, and strategic insight, with proven ability to manage complex projects, engage diverse audiences, and deliver measurable results.
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