Hongmei Liu

Head of Consumer Data Science @Rakuten

Seattle, WA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2023 — Present

Head of Consumer Data Science @Rakuten

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Managing and growing a high performing team of data scientists and machine learning engineers- Marketing: SEM, paid media, Email and push notification campaign optimization. Ads ranking and bidding. MAB reinforcement learning backed experimentation. Marketing measurement and attribution- Product: recommender system for feeds personalization. Embedding models.Search and discovery. Growth (acquisition, activation) engagement and conversion.

EDUCATION

2005 — 2007

University of Illinois Chicago

Master's degree, Statistics

N/A

Tongji University

Bachelor's degree, Engineering

SKILLS

MinitabCredit CardsRisk ManagementPredictive ModelingAnalyticsData MiningSasTime Series AnalysisLogistic RegressionStatistical ModelingSensitivity AnalysisStrategyAnalysisPredictive AnalyticsSas ProgrammingRVbaBusiness AnalyticsStatisticsCrmDatabase MarketingCustomer Profiling and SegmentationStataQuantitative AnalyticsTeradataCustomer AnalysisSegmentationEconometricsData AnalysisSpssSqlOmniture

ABOUT HONGMEI LIU

Over 15 years of experience as a data science leader, specializing in building scalable…

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Hongmei Liu — Head of Consumer Data Science at Rakuten in Seattle, WA, US | Unifers